2min chapter

From A to B cover image

Are UX and CRO Just The Same Thing? ft. Victoria Sakal

From A to B

CHAPTER

Fostering Collaboration between UX and Data-Driven Testing

This chapter examines the relationship between UX design and data-driven testing, highlighting how data can promote collaboration and reduce resistance to UX changes. It advocates for a strategic evaluation of testing approaches to foster a testing-oriented mindset within the UX team.

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