Are UX and CRO Just The Same Thing? ft. Victoria Sakal
From A to B
Integrating User Experience and Conversion Rate Optimization
This chapter examines the interconnectedness of User Experience (UX) and Conversion Rate Optimization (CRO), highlighting how both disciplines work together to enhance user satisfaction and improve conversion metrics. The discussion critiques the narrow view of CRO as solely focused on conversion metrics, advocating for a more holistic approach that includes understanding user motivations and research. By emphasizing collaboration, overlapping skills, and the importance of data-driven strategies, the chapter promotes a unified strategy for optimizing both UX and CRO in product development.
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