Are UX and CRO Just The Same Thing? ft. Victoria Sakal
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Navigating UX and CRO Collaboration
This chapter examines the intricate relationship between User Experience (UX) and Conversion Rate Optimization (CRO), focusing on the challenges of aligning measurable metrics with qualitative insights. The discussion highlights the importance of fostering collaboration and understanding between these two fields to enhance user outcomes and revenue. By advocating for a shared repository of insights, the speakers propose strategies for overcoming biases and creating effective decision-making processes that improve both user experience and conversion rates.
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