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How Do Your Favorite Beauty Brands and Influencers Rate on the Cultish Scale? (With Amanda Montell)

Jul 2, 2021
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ANECDOTE

Amanda's Dad in Synanon Cult

  • Amanda Montell shares how her dad was forced into a cult called Synanon in his teens.
  • She uses this experience to explain the manipulative language cults use to control members.
INSIGHT

Cult Language Controls Thoughts

  • Cultish groups use a specific language to establish in-group loyalty and control.
  • Thought terminating cliches like "act as if" shut down independent thinking in cults such as Synanon.
INSIGHT

Cult Concept Is Complex

  • The word "cult" is subjective and lacks a clear definition.
  • Cultishness exists on a spectrum with overlapping characteristics like isolation, exploitation, and charismatic leaders.
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