How Do Your Favorite Beauty Brands and Influencers Rate on the Cultish Scale? (With Amanda Montell)
Gloss Angeles
00:00
The Importance of Conversational Savviness
As conversationalists we are pretty savvy at being able to pick up on the context and the stakes implied whenever a familiar word is used in conversation. We know that when a beauty brand says that Pat McGrath's new face powder is like an instant cult favorite we know that we're not talking about communes, poison and manic preachers. There's of course room for miscommunication and there have been plenty of people who will like come across some of the little like memes and stuff that I'll make on Instagram and we'll feel triggered because I'm using the word cult or cult like or cultish they do not think is cultish. These things are right for misinterpretation but in general
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