How Do Your Favorite Beauty Brands and Influencers Rate on the Cultish Scale? (With Amanda Montell)
Gloss Angeles
00:00
The Rise and Fall of Cultishness
The pandemic provided the perfect storm for cultishness because conspiratorial beliefs and cultishness which you like go hand in hand if you have a community that's assembling around conspiratorial beliefs. We want simple answers to complicated problems we want access to exclusive information when things are really up in the air, she says. The internet makes other people's lives so visible to us so we feel really stressed by the overwhelming number of possibilities for what a life could look like but also it can be comforting as well asculty. She writes about how beauty brands provide an identity template that will tell you who you are and where your life is going.
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