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The Retail Pilot

Disrupting the Bedding Industry: Pillow Talk with Scott Tannen, CEO of Boll & Branch

Jun 25, 2024
In this engaging conversation, Scott Tannen, the visionary Founder and CEO of Boll & Branch, shares insights from his journey in redefining the luxury bedding industry. He discusses sustainable practices and innovative strategies that helped propel his brand to success without heavy reliance on venture capital. Discover how Boll & Branch fosters customer loyalty through transparency and unique collaborations, like a stunning gown for the Met Gala. Tannen also reflects on his rich background in digital marketing, bringing valuable lessons from consumer goods into the bedding world.
50:04

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Boll & Branch's commitment to a humane and transparent supply chain has redefined consumer expectations in the luxury bedding market.
  • The Tannens leveraged personal frustration with existing products to create an innovative bedding line that emphasizes quality and consumer trust.

Deep dives

Building a Unique Brand

Bowlin Branch, co-founded by Scott and Missy Tannen, stands out in the luxury linens market due to its focus on a humane and transparent supply chain. Not having a textile background has allowed the founders to innovate in ways that traditional brands might not consider. The emphasis on sustainability and traceability has resonated with consumers, who appreciate understanding the origin of their products. This commitment to quality and ethical practices has cultivated a loyal customer base that values both the story behind the brand and the high-quality products it offers.

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