6min chapter

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Disrupting the Bedding Industry: Pillow Talk with Scott Tannen, CEO of Boll & Branch

The Retail Pilot

CHAPTER

Sleep's Intimate Journey

This chapter explores the deep personal connection to bedding products and the company's launch of OriginTrack, a feature promoting transparency in product sourcing. It discusses consumer perceptions of value regarding sustainability and traceability, highlighting the pivotal role these factors play in maintaining customer loyalty.

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