14min chapter

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Disrupting the Bedding Industry: Pillow Talk with Scott Tannen, CEO of Boll & Branch

The Retail Pilot

CHAPTER

The Evolution of Boll & Branch: Redefining Luxury Bedding

This chapter explores the innovative journey of the bedding company Boll & Branch, founded by individuals with no prior textile experience. It highlights their commitment to sustainability and transparency in the textile industry while addressing initial challenges and strategic decisions that shaped their brand identity. The discussion also focuses on the company's financial growth, emphasizing self-funding and responsible business practices over reliance on venture capital.

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