6min chapter

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Disrupting the Bedding Industry: Pillow Talk with Scott Tannen, CEO of Boll & Branch

The Retail Pilot

CHAPTER

Navigating Retail Partnerships and DTC Growth

This chapter explores the dynamics of retail collaborations with major retailers while addressing the challenges faced in the bedding industry. It highlights the importance of customer engagement, direct-to-consumer sales, and the strategic use of online platforms to enhance brand experiences and loyalty.

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