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Disrupting the Bedding Industry: Pillow Talk with Scott Tannen, CEO of Boll & Branch

The Retail Pilot

CHAPTER

Evolving Distribution Strategies in the Bedding Industry

This chapter explores the transformation of a bedding company's distribution model from direct-to-consumer to incorporating wholesale and retail strategies. It emphasizes the significance of product availability and consumer preferences while detailing their cautious approach to retail expansion.

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