Datas Role in Ads with Ken Auletta

Sep 29, 2023

Ken Auletta, an insightful American journalist and author, discusses the dramatic shift in advertising from the iconic 'mad men' to the data-driven 'math men' era. He explores the commoditization of data and the delicate balance between convenience and privacy in marketing strategies. Auletta sheds light on the challenges traditional TV networks face amid advancing technology and evolving consumer expectations. His reflections offer something valuable for budding marketers, seasoned professionals, and tech enthusiasts alike.

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ANECDOTE

Vaynerchuk and Auletta's Connection

Gary Vaynerchuk discusses how a text from Beth Comstock led to a conversation with Ken Auletta.
This conversation became a highlight for Vaynerchuk and contributed to Auletta's book on advertising.

ANECDOTE

Auletta's Career Path

Ken Auletta recounts his career journey, from political science to journalism.
He discusses working on political campaigns, writing for various publications, and authoring 12 books.

ANECDOTE

Vaynerchuk's Unconventional Approach

Gary Vaynerchuk shares his experience entering the advertising world with no prior knowledge.
He hired people with no advertising experience, focusing on a culture of kindness, curiosity, and the pulse of the moment.

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