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The GaryVee Audio Experience
Datas Role in Ads with Ken Auletta
Sep 29, 2023
Ken Auletta, an insightful American journalist and author, discusses the dramatic shift in advertising from the iconic 'mad men' to the data-driven 'math men' era. He explores the commoditization of data and the delicate balance between convenience and privacy in marketing strategies. Auletta sheds light on the challenges traditional TV networks face amid advancing technology and evolving consumer expectations. His reflections offer something valuable for budding marketers, seasoned professionals, and tech enthusiasts alike.
58:58
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Quick takeaways
- Data privacy concerns and regulations will impact the advertising industry, requiring advertisers to adapt and advertise smarter.
- The rise of digital platforms like Facebook and Google has shifted the balance of power in the advertising industry, with holding companies gaining influence.
Deep dives
The impact of data privacy concerns on advertising strategies
Data privacy concerns have become a major consideration for advertisers, with clients worrying about the future of targeting and data usage. While some see this as a positive change that will make competition more difficult, others worry about the loss of targeted advertising capabilities. It remains to be seen how data privacy regulations, such as those imposed by the EU, will affect the industry and whether advertisers will be able to adapt and advertise smarter.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode