On today's episode of the GaryVee Audio Experience, I'm sharing a conversation I had back in 2018 with American journalist and author Ken Auletta. We dive deep into the evolution of the advertising world, discussing the transition from the 'mad men' era to the 'math men' era. We also explore the role of data in advertising, its commoditization, and the trade-offs between convenience and privacy. As we navigate these themes, we also touch on the challenges faced by TV networks due to the rise of new technologies. This episode has something for everyone. Whether you're a budding marketer trying to navigate the digital landscape, a seasoned advertising professional reminiscing about the 'mad men' days, or even a tech enthusiast curious about the impact of data on modern business, there's a takeaway here for you.