Googled

In 'Googled: The End of the World as We Know It', Ken Auletta examines Google's evolution, its business ethics, and its profound influence on the media industry.

The book provides insights into Google's history, its innovative strategies, and its complex relationships with other tech giants and traditional media companies.

Auletta's work is based on extensive interviews with Google's founders and executives, offering a detailed analysis of how Google has disrupted traditional media and is shaping the future of the industry.