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19min chapter
Datas Role in Ads with Ken Auletta
The GaryVee Audio Experience
Evolving Media Landscapes and Advertising Dynamics
This chapter explores the transformation of traditional media under Les Moonves at CBS, emphasizing the shift toward diverse revenue sources and the impact of digital partnerships. It highlights the changing role of advertising in a privacy-centric world and the necessity for advertisers to create compelling content that resonates with consumers. Additionally, the discussion touches on challenges in local business strategies and the importance of adaptability in the competitive advertising landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode