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Shifting Tides: Advertising in a Changing Landscape
This chapter investigates socioeconomic issues in New York City, particularly the impact of a fiscal crisis and the migration of middle and working classes alongside racial polarization. It examines the evolution of the advertising industry, emphasizing the need for innovation amidst disruptive market changes and the challenge of adapting to a digital age. Through personal anecdotes and industry insights, the chapter highlights the emotional ties within advertising and the dangers of complacency in an era dominated by tech giants.