How I Built This with Guy Raz

Dermalogica: Jane Wurwand

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Oct 24, 2016
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ANECDOTE

Importance of Skills

  • Jane Wurwand learned the importance of vocational skills from her mother.
  • This led her to become a beautician and seek opportunities abroad, eventually landing in South Africa.
ANECDOTE

Finding Work in South Africa

  • Upon arriving in South Africa, Jane quickly found a job by calling salons directly from the yellow pages.
  • She also had an early encounter with apartheid, highlighting the social differences.
INSIGHT

Market Gap

  • Upon arriving in Los Angeles, Jane noticed a gap in the market: American skincare training was lacking, and Europeans couldn't sell.
  • This realization led to the core idea behind Dermalogica.
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