
Dermalogica: Jane Wurwand
How I Built This with Guy Raz
How Did You Invent a Skin Therapy Product?
We needed to go in with a full footprint. If we went in with one or two products, we couldn't capture a skin therapist's attention. In nine months, we had developed 27 formulas and we named them in one afternoon. How were you able to do it? We were buying tubes that nobody wanted. It would cost hundreds of thousands of dollars just to test it and just to like get it into the tubes.
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