How I Work Stanford behaviour change expert, BJ Fogg, on how he decides which habits to form in his own life and how he makes them stick.
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Feb 19, 2020 
Stanford behaviour change expert, BJ Fogg, discusses his strategies for making habits stick, including the Tiny Habits method and optimizing work environments for productivity. He also shares insights on maximizing iPad use, innovative teaching strategies, and embracing authenticity and vulnerability.
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Creating New Habits
- To create a new habit, make it tiny and easy to do.
- Reinforce the behavior with positive emotions and celebrations.
The Role of Emotion in Habit Formation
- Repetition doesn't create habits; the emotion associated with the behavior does.
- Feeling successful after a behavior makes it automatic.
The Purple Pen Anecdote
- BJ Fogg uses a purple pen example to illustrate how positive emotions lead to habit formation.
- If writing with a purple pen feels successful, the brain automatically reaches for it next time.