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Do It On Purpose
- Figure out who you are and then do it on purpose; make your brand organic to your choices and temperament.
- A sustainable brand emphasizes consistent identity over time rather than chasing trends or mimicry.
Essence Over Platform
- The internet shifted from conversational to broadcast and visual video formats like TikTok and reels.
- Decouple your brand's essence from platform form so you can adapt to changing tools without losing identity.
Own Your Home Base
- Own a landing page, domain, and email list because platforms can be taken away overnight.
- Plug your owned assets into social platforms, but treat them as temporary distribution, not permanent homes.