The Importance of Virality in Social Media

Sally Kohn: A lot of what you see in terms of online social media is a pursuit of the number, right? People are chasing virality. And I cannot emphasize enough that virality does not equal having a brand. She says just because something went big doesn't mean it's going to serve your underlying brand. "Just because you have a lot of engagement online does not mean that anyone buys your books"