How to Be a Successful Writer

Pepsi is wonderful because they realized they have boxed themselves into a corner by accidentally branding themselves as the thing you're forced into. When I think about having a brand, I think about what am I putting out in the world and one of my holding back for myself? Right. What things do I do online versus things that I do in my own personal life? I don't need to be talking about all the time. right. So keeping some of your life insulated from being perceived, whether it's on the internet or in person or whatever it is, I cannot overstate how important that is.