The Challenges of Building a Twitter Brand

Trying to replicate the form of Twitter has been a real challenge, I think, for a lot of people as some competitors haven't quite gotten the traction in terms of being able to promote yourself and build a brand. One of the things that has happened is Twitter is fading TikTok as a send in reels is extended on Instagram,. Things like that. As Twitter becomes less and less important for the moment, at least.