The Genius Life 507: The Top 3 Cooking Mistakes Home Cooks Make and How to Fix Them With LA's Top Restauranteur | Jerry Greenberg
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Sep 8, 2025 Jerry Greenberg, a visionary restaurateur behind LA's beloved Sugarfish and HiHo, shares his culinary journey from tech to sushi. He uncovers the top cooking mistakes home cooks make, such as misconceptions about frying and oil choices. Jerry emphasizes balancing deliciousness with nutrition, and he discusses the evolution of sushi and the importance of high-quality ingredients. He also touches on the art of handmade Italian pasta and the significance of partnerships in the restaurant industry, blending passion with accessibility.
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Moment That Sparked A Career Pivot
- Jerry describes a chance sushi bite at Nozawa that changed his life and led him into restaurants.
- He partnered with Nozawa and opened Sugarfish after obsessively learning and practicing sushi craft.
Busy Doesn’t Equal Profitable
- Jerry says restaurants that only chase being busy will rarely make money long-term.
- He argues passion and quality must coexist with profitable operations to survive.
Make Premium Food Accessible
- Make high-quality food accessible and reasonably priced to encourage repeat visits.
- Prioritize sourcing and avoid charging premium prices just to extract profit from guests.
