The Publisher Podcast by Media Voices
Bloomberg's Marissa Zanetti-Crume on strategy for audience-first news products
Mar 17, 2025
Marissa Zanetti-Crume, Bloomberg Media’s Global Head of Product, leads the charge in developing audience-first news products. She discusses the importance of integrating content, technology, and commercial strategies to enhance engagement. Marissa highlights Bloomberg’s extensive newsletter portfolio, designed for both revenue and reach. She also dives into the innovative use of live audio Q&A sessions, allowing journalists to connect more directly with their audience, reinforcing the significance of an audience-centric approach in media today.
36:40
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Quick takeaways
- Bloomberg Media adopts an audience-first approach by prioritizing user insights to enhance engagement and align with business goals.
- The introduction of live audio Q&A sessions fosters real-time interaction between journalists and audiences, boosting engagement and community connection.
Deep dives
The Role of the Product Team in Publishing
The product team at Bloomberg Media plays a critical role in supporting the media business by focusing on news products utilized by everyday consumers. This team comprises product managers, designers, and operations professionals who collaborate to create intuitive experiences for users accessing Bloomberg's content via its website, mobile app, and newsletters. By working closely with different departments, including commercial advertising and analytics, the team integrates various aspects of content, technology, and business needs to enhance user engagement and satisfaction. This collaborative approach ensures that the product team aligns with both audience expectations and the company's overarching goals.
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