The Publisher Podcast by Media Voices Bloomberg's Marissa Zanetti-Crume on strategy for audience-first news products
Mar 17, 2025
Marissa Zanetti-Crume, Bloomberg Media’s Global Head of Product, leads the charge in developing audience-first news products. She discusses the importance of integrating content, technology, and commercial strategies to enhance engagement. Marissa highlights Bloomberg’s extensive newsletter portfolio, designed for both revenue and reach. She also dives into the innovative use of live audio Q&A sessions, allowing journalists to connect more directly with their audience, reinforcing the significance of an audience-centric approach in media today.
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Bloomberg's News Product Focus
- Bloomberg's product team focuses on news products across various platforms.
- They aim to create amazing news experiences for consumers on bloomberg.com, mobile app, and newsletters.
Product Team as Connective Tissue
- Product teams in media act as connective tissue, integrating content, tech, and commercial aspects.
- They bridge the gap between business needs and customer needs, adapting as media evolves.
Audience-First Approach
- Prioritize audience needs as your North Star in product development.
- Start every project by considering how it benefits both the audience and the business.