
Bloomberg's Marissa Zanetti-Crume on strategy for audience-first news products
The Publisher Podcast by Media Voices
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Engaging Audiences through Newsletter Innovation
This chapter explores the strategic growth of newsletters as a vital tool for audience engagement and community building. It highlights the challenges and successes of launching a tech newsletter bundle aimed at providing deeper insights for professionals. The discussion also reflects on the evolution of newsletters as a key component in a broader content strategy, emphasizing data-driven approaches and the importance of understanding audience needs.
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