The Publisher Podcast by Media Voices cover image

Bloomberg's Marissa Zanetti-Crume on strategy for audience-first news products

The Publisher Podcast by Media Voices

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Emphasizing an Audience-First Strategy in Product Development

This chapter explores the transition to an audience-first approach in organizations, highlighting the significance of understanding customer needs through interviews and surveys. It emphasizes how this strategy enhances both customer satisfaction and alignment with business goals.

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