On this week’s episode of The Publisher Podcast we hear from Marissa Zanetti-Crume, Bloomberg Media’s Global Head of Product. Marissa talks about how her product team are collaborators, integrating content, technology, and commercial considerations.
We also spoke about Bloomberg Media’s newsletter strategy and how its 70-strong newsletter portfolio is a mix of subscriber exclusives and free newsletters positioned to deliver both revenue and reach. Marissa explains how the introduction of a live audio Q&A has given Bloomberg journalists the opportunity to engage directly with their audiences.
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