Marissa Zanetti-Crume

Marissa Zanetti-Crume, Bloomberg Media’s Global Head of Product, leads the charge in developing audience-first news products. She discusses the importance of integrating content, technology, and commercial strategies to enhance engagement. Marissa highlights Bloomberg’s extensive newsletter portfolio, designed for both revenue and reach. She also dives into the innovative use of live audio Q&A sessions, allowing journalists to connect more directly with their audience, reinforcing the significance of an audience-centric approach in media today.

Marissa Zanetti-Crume from Bloomberg Media discusses the audience-focused approach to product development. She shares insights on user behavior, personalized content, AI in user experience, homepage redesign, and strategic product decisions.