Bloomberg Media’s audience-focused approach to product
Jul 16, 2024
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Marissa Zanetti-Crume from Bloomberg Media discusses the audience-focused approach to product development. She shares insights on user behavior, personalized content, AI in user experience, homepage redesign, and strategic product decisions.
Bloomberg Media prioritizes user behavior understanding for efficient content delivery and personalization.
Bloomberg leverages AI to enhance user experiences with features like Bulletin on their app.
Product development at Bloomberg emphasizes audience growth, revenue streams, and efficient workflows for consistent user engagement.
The evolving landscape of consumer expectations requires cautious AI integration to maintain brand trust and meet user needs effectively.
Deep dives
Challenges in Product Development for Publishers
Publishers are facing challenges in aligning product strategies with real business goals amidst the need to do more with less. This involves prioritizing site performance, first-party data, and personalization over flashy features to meet user needs and drive revenue.
Organizational Structure and Product Focus at Bloomberg
Marissa Zanetti-Kroom discusses how product is organized at Bloomberg, emphasizing their role as a central focal point supporting user needs and revenue streams. The team's focus includes digital engagement across platforms, events, commercial aspects, and data infrastructure to enhance audience growth and drive business growth.
Transitioning to Product Management and Future Trends
Marissa shares her transition to product management and the evolving role of product departments over time. She highlights the importance of audience understanding, differentiation, and adaptation to changing platforms and revenue models in the competitive landscape.
Utilizing AI and Engagement Metrics in Product Development
Bloomberg leverages AI for personalization, as seen in the Bulletin feature on their app, to enhance content relevance for a broad audience. The use of engagement metrics like product usage, consumption patterns, and audience interactions informs product decisions, focusing on building strong customer engagement and loyalty.
CMS and Infrastructure Enhancements for User Experience
Improvements in CMS and backend tools at Bloomberg are integral to enhancing user experiences and aligning with newsroom needs. The emphasis lies in efficient workflows, collaborative tools, and innovations in the platform that contribute to seamless product delivery and consistency in user engagement.
AI Integration and Consumer Expectations in Publishing
Exploration of AI integration at Bloomberg emphasizes cautious use for product features, acknowledging the evolving landscape of consumer expectations. The discussion surrounds balancing user experiences, trust in brand integrity, and responsible AI deployment to meet user needs effectively.
Wrapping Up the Discussion on AI and User Expectations
The conversation delves into consumer expectations and the potential impact of AI integration on user experiences in publishing. As consumer behaviors shift towards efficient content consumption, publishers like Bloomberg are in a phase of careful consideration regarding AI utilizations to align with evolving preferences.
Prospects for AI Integration and Future Experimentation
While not currently implementing a 'Bloomberg bot,' the conversation hints at potential future exploration of AI applications within the organization. The discussion reflects an ongoing evaluation of AI's role in enhancing user experiences and the importance of maintaining brand trust amidst technological advancements.
In a session recorded at The Media Product Forum in NYC, Bloomberg Media global head of product Marissa Zanetti-Crume shares how the media organization takes an audience-focused approach to building products. Marissa highlights the importance of understanding user behavior, particularly the shift towards personalized, relevant content delivered efficiently. She shares insights on Bloomberg's recent homepage redesign, the role of AI in enhancing user experience, and the strategic decisions driving their product development.
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