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Bloomberg Media’s audience-focused approach to product

The Rebooting Show

CHAPTER

Evolution and Future of Product Development at Bloomberg

The chapter explores the core responsibilities of a product manager at Bloomberg, including understanding users, addressing pain points, and utilizing data. It emphasizes the importance of focusing on user engagement, revenue models, and adapting to changing business and human behavior. Additionally, it discusses the significance of measuring product usage, understanding user interactions, and evolving key performance indicators to drive business growth.

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