
Bloomberg's Marissa Zanetti-Crume on strategy for audience-first news products
The Publisher Podcast by Media Voices
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Innovative Audience Engagement Strategies
This chapter explores Bloomberg's live Q&A feature, emphasizing direct interaction between journalists and their audience to foster deeper connections. It highlights the significance of audience-first strategies, data-driven content prioritization, and the integration of multiple media formats in enhancing engagement. Additionally, the discussion delves into the evolving roles of print and digital media, underscoring the need for adaptability in meeting audience preferences.
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