Episode 115: Product-Led Sales, Community-Led Category Creation, and Unlocking Revenue Data with Alexa Grabell

May 2, 2023

Alexa Grabell, a tech professional, shares insights on Product-Led Sales strategy and community building. She discusses Pocus' founding story, product roadmap, and hiring lessons. She advocates for gender equality in tech and emphasizes the value of a community-driven approach to product growth.

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Reflections on Formative Experiences and Parental Influence

Exploring the Speaker's Undergraduate Journey at Vanderbilt University

Career Transition: Consulting to Technology Startups

05:51 • 12min

Empowering Women in Tech and Building Sales Platforms

17:30 • 15min

Leveraging Product-Led Sales for Growth

32:13 • 10min

Pocus Product Roadmap and Hiring Strategy

Building a Thriving Community for Product-Led Sales Growth

51:16 • 15min

Exploring Background, Category Creation, and Community Building

01:06:22 • 2min