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Episode 115: Product-Led Sales, Community-Led Category Creation, and Unlocking Revenue Data with Alexa Grabell
May 2, 2023
Alexa Grabell, a tech professional, shares insights on Product-Led Sales strategy and community building. She discusses Pocus' founding story, product roadmap, and hiring lessons. She advocates for gender equality in tech and emphasizes the value of a community-driven approach to product growth.
01:08:16
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Quick takeaways
- Focus on customer feedback for product roadmap development.
- Treat community growth like product development, prioritize quality interactions.
Deep dives
Prioritizing Product Development
For prioritizing product development, it is crucial to focus on listening to customers, community insights, and prospective customers to determine the most critical needs to incorporate into the product roadmap. By constantly learning and iterating based on feedback, the team can ensure that the features added align with the highest value propositions for users.
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