Episode 115: Product-Led Sales, Community-Led Category Creation, and Unlocking Revenue Data with Alexa Grabell
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Leveraging Product-Led Sales for Growth
The chapter explores how product-led sales strategies can drive revenue by incorporating sales into a product-led growth approach, debunking the misconception that sales teams are unnecessary in product-led companies. It discusses integrating sales at the right stage of Product-Led Growth, using platforms like POCUS to streamline the sales process, defining product-qualified leads, and the role of sales assistants in product-led organizations.
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