Alexa Grabell

In this discussion, Alexa Grabell, co-founder and CEO of Pocus, shares her journey in creating an AI-driven sales prospecting platform. She talks about validating business ideas through direct customer engagement and the iterative nature of product development. Alexa reveals strategies for early growth, emphasizing the shift to a team-oriented approach in sales outreach. She also addresses the challenges founders face in a competitive market, highlighting the importance of clear communication and resilience in entrepreneurship.

In this discussion, Alexa Grabell, co-founder and CEO of Pocus, shares her journey of building a successful revenue acceleration platform, emphasizing the crucial role of design partners. She reveals how embracing skeptics over enthusiasts can lead to better product validation. Alexa explains the importance of structured customer discovery and why charging too early can hinder startup growth. Learn how firing the wrong-fit customers can actually enhance retention and why curiosity is key in sales – a game-changer for startups!

Alexa Grabell, a tech professional, shares insights on Product-Led Sales strategy and community building. She discusses Pocus' founding story, product roadmap, and hiring lessons. She advocates for gender equality in tech and emphasizes the value of a community-driven approach to product growth.