In this discussion, Alexa Grabell, co-founder and CEO of Pocus, shares her journey in creating an AI-driven sales prospecting platform. She talks about validating business ideas through direct customer engagement and the iterative nature of product development. Alexa reveals strategies for early growth, emphasizing the shift to a team-oriented approach in sales outreach. She also addresses the challenges founders face in a competitive market, highlighting the importance of clear communication and resilience in entrepreneurship.

Alexa Grabell, a tech professional, shares insights on Product-Led Sales strategy and community building. She discusses Pocus' founding story, product roadmap, and hiring lessons. She advocates for gender equality in tech and emphasizes the value of a community-driven approach to product growth.