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Mobile Dev Memo Podcast
Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)
Jul 23, 2024
Adam Epstein, CEO of Gigi, discusses the growth of CTV advertising spend and pricing strategies of Netflix, Disney+, and Amazon. They talk about the challenges in CTV measurement, targeting data availability, and the future of external demand partnerships with CTV.
49:33
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Quick takeaways
- CTV advertising sees exponential growth driven by streaming platforms like Amazon, Netflix, and Disney.
- Distinct pricing strategies of Netflix, Disney+, and Amazon cater to varied target audience preferences.
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