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Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)
Mobile Dev Memo Podcast
Exploring the Future of External Demand Partnerships with CTV
This chapter delves into why external demand partnerships with CTV are on the rise and the advantages they provide to advertisers. It also examines the possible conflicts between third-party buying partners and streaming giants, emphasizing the need for companies to enhance their own product capabilities for maximum ad revenue.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode