Exploring the Future of External Demand Partnerships with CTV

this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including:

• What is motivating the dramatic growth of CTV advertising spend?;
• The distinct pricing strategies implemented by Netflix, Disney+, and Amazon for their ad-supported tiers;
• The different targeting and measurement solutions offered by the major streaming services;
• Why CTV measurement is challenging when inventory is purchased through third-party DSPs;
• The availability of targeting data across various streaming services and programmatic channels.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.