11min chapter

Mobile Dev Memo Podcast cover image

Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)

Mobile Dev Memo Podcast

CHAPTER

Streaming Giants and Targeting Capabilities

Discussion on how streaming platforms collaborate with demand partners for ad targeting, the challenges in measurement post-STB ad exposure, and the future trends of streamers building their own ad tech stacks. Contrasting Amazon's deterministic ID matching with Trade Desk's custom audience targeting, and emphasizing the importance of commerce media partners in mirroring audience segments.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode