Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)
Mobile Dev Memo Podcast
Streaming Giants and Targeting Capabilities
Discussion on how streaming platforms collaborate with demand partners for ad targeting, the challenges in measurement post-STB ad exposure, and the future trends of streamers building their own ad tech stacks. Contrasting Amazon's deterministic ID matching with Trade Desk's custom audience targeting, and emphasizing the importance of commerce media partners in mirroring audience segments.
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