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25min chapter
Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)
Mobile Dev Memo Podcast
Navigating the Landscape of Streaming TV Advertising
The chapter delves into the rise of advertising opportunities in connected TV platforms, exploring the strategies of streaming TV services like Netflix, Disney Plus, and Prime Video in introducing ad-supported tiers. It discusses the challenges and opportunities faced by companies in leveraging ad revenue, focusing on data availability for successful targeting and shifting towards outcome-focused TV advertising.
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Listen to the best highlights from the podcasts you love and dive into the full episode