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Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)
Mobile Dev Memo Podcast
Exploring Advertising Measurement, Walled Gardens, and Non-Endemic Advertising on Streaming Platforms
This chapter explores the advantages of enhanced measurement in advertising for small to medium-sized businesses on streaming platforms, referencing Facebook's historical approaches and the shift towards walled gardens. It also delves into the rise of non-endemic advertising on Amazon streaming services and the utilization of first-party data via Amazon Marketing Cloud, concluding with details on contacting Gigi and engaging with Amazon streaming TV properties.
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