Maintenance Phase

Oprah v. Beef Part 1: The Rise of "Veggie Libel"

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May 9, 2023
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INSIGHT

How Media Emphasis Shapes Panic

  • The 60 Minutes Alar story used scary visuals and emphasis to create a national panic despite incomplete evidence.
  • Media emphasis can transform tentative scientific debate into sweeping public perception of danger.
INSIGHT

Libel Law vs. Overall Impression

  • Libel law treats overall impression differently from sentence-level claims, which complicates suits about media narratives.
  • The apple growers lost because courts required proof of specific false statements, not just a harmful impression.
INSIGHT

The Rise Of 'Veggie Libel' Laws

  • After the Alar case, agricultural lobbies pushed special state laws lowering libel protections for food industries.
  • These 'veggie libel' laws removed the actual malice standard and shifted burdens onto journalists.
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