On Strategy Showcase Andy Nairn of Lucky Generals on their Amazon Alexa work and his new book "Go Luck Yourself"
Apr 15, 2021
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 2min
The Success of Lucky Generals
01:36 • 2min
The Arrow and the Smile on the Amazon Logo
03:33 • 2min
Alexa's Voice Loss
05:37 • 2min
Go Luck Yourself
07:24 • 2min
The Importance of Privilege
09:33 • 2min
How to Define Luck
11:12 • 4min
The Role of Look in Strategy and Creativity
15:37 • 2min
How to Be Lucky When Working on a Brief
17:12 • 3min
The Benefits of Bad Luck
19:50 • 2min
The Importance of Luck
21:57 • 2min
The Importance of Hard Work
24:08 • 3min
How to Be a Successful Strategist
27:15 • 3min
The Importance of Leaving Room for Unexpected Ideas
30:19 • 3min
The Fluid Relationship Between Strategy and Creative
33:16 • 4min
The Importance of Humility in Advertising
36:51 • 3min