Andy Nairn of Lucky Generals on their Amazon Alexa work and his new book "Go Luck Yourself"
On Strategy Showcase
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Introduction
Andy Naren is one of the co-founders of Lucky Generals, an agency in London. His new book is called Go Luck Yourself, 40 Ways to Stack the Odds in Your Brand's Favor. He was awarded Planner of the Year in the UK in 2020. Andy is donating all of his royalties from the book to an organization called Commercial Break.
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