The Arrow and the Smile on the Amazon Logo

Was that graphic element on the Amazon logo always viewed that way, or did you guys sort of decide that it could be what you turned it into which was the smile? Well, it's a really interesting point. The original designers back 20 years ago, I think it was, they did conceive it as both an arrow and a smile. So they did think about that, but somehow that had been forgotten over the years. We sort of made it something that hadn't been thought for a long time. And now it's one of the things, once you see it, you can't unsee it.