Go Luck Yourself

Alexa's new book Go Luck Yourself is based on the premise that luck is a four-letter word in business. It was only seven years later that I started scratching my head and thinking, I've no idea what this thing called lock even is. So it's nice to bring a bit of humour and self-deprecation. That's been sort of what we've always tried to do with this technology. We all know the technology is amazing but we can have a little laugh at ourselves too. And people seem to appreciate the technology all the more.