Nerd Marketing Building a CPG Brand: Insights from a $225 Million Exit
Jun 8, 2023
Craig Elbert, former CMO of Bonobos and Co-Founder, CEO at Care/of, discusses the $225 million exit of his company to Bayer. He emphasizes the importance of solving specific consumer problems, using Care/of as an example. Topics include scaling, recruitment, acquisition, customer centricity, LTV, and starting a CPG brand from scratch.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Building and Scaling a D2C Brand
02:06 • 6min
Scaling, Recruitment, and Acquisition
07:41 • 8min
Customer Centricity, LTV, Whales, and Early Days of Building a Brand
16:11 • 4min
Building a CPG Brand: Reflections on the Early Days and Starting Something Today
20:10 • 2min