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Nerd Marketing

Latest episodes

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Apr 3, 2025 • 18min

NM Live: Shoptalk Recap (Suite Party, AI, Unified Commerce) + Unloading Pura Vida

Mike gives a full rundown of Shoptalk, from the Vegas suite party to the AI trends in DTC. Plus, the Nerds talk about Vera Bradley unloading Pura Vida for... only $1 million?
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Mar 25, 2025 • 25min

NM Live: Maximizing Your Shopify Store’s Valuation with Drew Fallon, CEO of Iris

What’s driving eCommerce valuations today? Drew Fallon, CEO of Iris Finance, reveals the latest trends in M&A, what makes a Shopify store attractive to buyers, and the financial strategies that separate high-growth brands from struggling ones. If you're a CEO or CFO thinking about scaling or selling, this episode is a must-listen.
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Mar 19, 2025 • 34min

NM Live: Series A Success, Cozy Earth’s Direct Mail Wins & Email + Direct Mail Synergy

Drew Sanocki and Michael Epstein break down PostPilot’s Series A journey - why they chose growth equity over VC, the challenges of raising capital, and how it impacted their business strategy. They also dive into Cozy Earth’s winning direct mail strategy, revealing how the brand optimized its catalog program for faster, more effective customer acquisition. Plus, they introduce the Email Echo Strategy, a powerful way for brands to extend their email marketing impact using direct mail.
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Mar 11, 2025 • 27min

NM Live: Shopify’s Enterprise Gap, Loyalty Myths & Smarter eCommerce Playbooks

Shopify has made a huge push into the enterprise market, but why are so many big brands still hesitant to make the switch? Drew and Michael break down key insights from eTail, explore why legacy brands remain stuck on outdated tech stacks, and highlight the massive opportunity Shopify is missing. They also debunk common loyalty program myths and share smarter retention strategies that actually drive results.
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Feb 26, 2025 • 27min

NM Live: Klaviyo’s Big CRM Launch & Why Direct Mail is a Retail Growth Hack

Klaviyo just launched its first-ever CRM built for B2C brands, and Drew was on the ground at the event. He and Michael break down what this means for eCommerce, Klaviyo’s competitive landscape, and whether this signals a major shift in the industry. Plus, they dive into two major DTC acquisitions and reveal how Four Sigmatic leveraged direct mail to drive retail success.
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Feb 18, 2025 • 32min

NM LIVE: DTC Super Bowl, CFO-CMO Synergy & Scaling Apparel Brands

Super Bowl ads are the biggest marketing stage of the year - but are they actually driving new customer acquisition? Drew and Mike break down why most ads focused on brand retention over acquisition and what that means for DTC brands. Plus, they dive into the CFO-CMO dynamic - how alignment between these roles drives real, profitable growth - and why apparel brands like Vuori and Buck Mason are scaling direct mail into a multimillion-dollar acquisition channel.
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Feb 11, 2025 • 26min

NM Live: Surviving Tariffs, Meta Madness & Hexclad’s Super Bowl Play

The DTC landscape is shifting fast: tariffs are disrupting supply chains, Meta’s ad platform is more unpredictable than ever, and DTC brands are feeling the pressure. Drew and Michael break down the five major ways tariffs are impacting eCommerce, how Meta’s latest changes are frustrating advertisers, and  why brands like Hexclad are scaling smarter—with strategies like direct mail and a Super Bowl commercial.
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Feb 4, 2025 • 28min

NM Live: The CMO Playbook – Smarter Customer Acquisition, First-Party Data, Marketing Efficiency

Drew and Michael break down why over-relying on one channel is risky, why ROAS is flawed, and how cutting costs can backfire. Plus, insights on driving high AOV in acquisition, beauty brand demographics, and the Jonathan Adler acquisition.
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Jan 28, 2025 • 29min

NM Live: 2025 Predictions, Abercrombie & True Religion’s Successes, Trends & Turnarounds

Introducing Nerd Marketing Live, our new format where Drew and Mike break down key insights and trends in the eComm/retail space and answer audience questions. In this episode, they spotlight how True Religion and Abercrombie achieved remarkable turnarounds and what other businesses can learn from their success. They discuss key trends shaping 2025, including the role of AI, the retail comeback for DTC brands, and the growing importance of efficient marketing strategies. Plus, get insights into benchmarks and key trends that will help brands thrive in the year ahead. 
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Jul 2, 2024 • 25min

Synergies Between Direct Mail and Digital Marketing: 1 + 1 = 3

Drew and Michael welcome Tim Curtis, CEO of CohereOne, to discuss the often-overlooked advantages of direct mail. Learn how catalogs create a halo effect on other marketing channels, boost online sales, and enhance customer lifetime value. Get practical tips on launching your own catalog campaign and see why direct mail is a game-changer for modern marketing.

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