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Nerd Marketing

Latest episodes

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Jul 2, 2024 • 25min

Synergies Between Direct Mail and Digital Marketing: 1 + 1 = 3

Drew and Michael welcome Tim Curtis, CEO of CohereOne, to discuss the often-overlooked advantages of direct mail. Learn how catalogs create a halo effect on other marketing channels, boost online sales, and enhance customer lifetime value. Get practical tips on launching your own catalog campaign and see why direct mail is a game-changer for modern marketing.
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Jun 24, 2024 • 32min

Meta Who? Building a Direct Mail Marketing-First Business like Baudville Brands

Drew and Michael sit down with Brad Darooge, CEO of www.baudville.com/. Learn how Baudville went all-in on direct mail: how they did it, why they did it, and gives some actionable tips to incorporate direct mail into your marketing mix.
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Jun 18, 2024 • 26min

50 Years of Direct Mail Experience, 1 Podcast

Drew chats with Tracey Migliaccio, Sr. Manager of Direct Mail at Humann about. Tracy's been in the eComm game for several years (previously at Wolverine Worldwide, parent company of Sperry, Keds, Wolverine, Saucony, and others), and like Drew, has been doing direct mail way before it was cool. 
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Jun 10, 2024 • 21min

The Nerd Fundraising Guide: Tips, Advice, and lessons from PostPilot's Series A

Drew and Michael break down the Series A process for PostPilot, offering valuable tips and insights for anyone looking to raise capital in the market today.
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Jun 3, 2024 • 28min

Retention Marketing Masterclass with Chris Orzechowski

Experienced marketer Chris Orzechowski discusses retention marketing strategies, emphasizing converting buyers, email campaigns, and brand identity. He shares insights from his book, The Moat, and experiences at Carnivore Snax, highlighting the importance of long-term relationships.
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May 28, 2024 • 22min

Unlocking 10% Growth with Direct Mail

Join Drew & Michael as they lay out the direct mail playbook that propelled brands like Dr. Squatch, Hexclad to glory. Steal their tactics to add 10% to your top line.
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14 snips
May 21, 2024 • 32min

Turnaround Secrets Pt. 2

They're not done sharing secrets. Drew and Mike discuss the next 15 of Drew's 30 turnaround tips, based on their time together turning around big, busted eComm brands.
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10 snips
May 9, 2024 • 28min

Turnaround Secrets, Pt. 1

TLDR: Profits, fast. Drew and Mike discuss 15 of Drew's 30 turnaround tips, based on their time together turning around big, busted eComm brands.
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May 8, 2024 • 33min

Masterclass in eCom-Economics + Finance with Bill D'Alessandro of Natural Dog

The Turnaround legends, Drew Sanocki and Michael Epstein, are joined by Bill D'Alessandro of Natural Dog to talk buying brands, the perils and rewards of retail, eCom-economics + finance, and the earlier days of eCommerce.
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Dec 1, 2023 • 20min

How to Get Customers to Buy Without Discounting

Every brand wants to be Apple, and they can be—at least when it comes to avoiding discounts. In this episode, PostPilot CEOs Drew Sanocki and Michael Epstein discuss discounting alternatives that ecommerce brands can use to juice sales while preserving profit margins.

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