Nerd Marketing

Drew and Michael break down why over-relying on one channel is risky, why ROAS is flawed, and how cutting costs can backfire. Plus, insights on driving high AOV in acquisition, beauty brand demographics, and the Jonathan Adler acquisition.

Introducing Nerd Marketing Live, our new format where Drew and Mike break down key insights and trends in the eComm/retail space and answer audience questions. In this episode, they spotlight how True Religion and Abercrombie achieved remarkable turnarounds and what other businesses can learn from their success. They discuss key trends shaping 2025, including the role of AI, the retail comeback for DTC brands, and the growing importance of efficient marketing strategies. Plus, get insights into benchmarks and key trends that will help brands thrive in the year ahead. 

Drew and Michael welcome Tim Curtis, CEO of CohereOne, to discuss the often-overlooked advantages of direct mail. Learn how catalogs create a halo effect on other marketing channels, boost online sales, and enhance customer lifetime value. Get practical tips on launching your own catalog campaign and see why direct mail is a game-changer for modern marketing.

Drew and Michael sit down with Brad Darooge, CEO of www.baudville.com/. Learn how Baudville went all-in on direct mail: how they did it, why they did it, and gives some actionable tips to incorporate direct mail into your marketing mix.

Drew chats with Tracey Migliaccio, Sr. Manager of Direct Mail at Humann about. Tracy's been in the eComm game for several years (previously at Wolverine Worldwide, parent company of Sperry, Keds, Wolverine, Saucony, and others), and like Drew, has been doing direct mail way before it was cool. 

Drew and Michael break down the Series A process for PostPilot, offering valuable tips and insights for anyone looking to raise capital in the market today.

Experienced marketer Chris Orzechowski discusses retention marketing strategies, emphasizing converting buyers, email campaigns, and brand identity. He shares insights from his book, The Moat, and experiences at Carnivore Snax, highlighting the importance of long-term relationships.

Join Drew & Michael as they lay out the direct mail playbook that propelled brands like Dr. Squatch, Hexclad to glory. Steal their tactics to add 10% to your top line.

They're not done sharing secrets. Drew and Mike discuss the next 15 of Drew's 30 turnaround tips, based on their time together turning around big, busted eComm brands.

TLDR: Profits, fast. Drew and Mike discuss 15 of Drew's 30 turnaround tips, based on their time together turning around big, busted eComm brands.