Nerd Marketing cover image

Nerd Marketing

Latest episodes

undefined
Nov 16, 2023 • 27min

Building a Big Brand with a Small Team with Matt Mullenax of Huron

Men’s grooming brand Huron has become a phenomenon with a team of just four. Co-founder and CEO Matt Mullenax joins hosts Drew Sanocki and Michael Epstein to discuss maniacal focus, the importance of brand, and why Huron isn’t rushing to get into retail. CPG founders and marketers won’t want to miss this episode.
undefined
Nov 9, 2023 • 26min

Thinking Outside the Black Friday Box with Luke McAlpine of Taylor Stitch

The VP of brand for cult menswear label Taylor Stitch joins Drew Sanocki and Michael Epstein to go deep on Black Friday strategies. They talk about why you should think hard about your holiday objectives, how promos can be dangerous to your financial health, why you should have a plan B (and C) ready to roll, and more. This is a conversation you don't want to miss.
undefined
Nov 2, 2023 • 24min

Making Your Brand Ubiquitous with Katie Hanna of Ka’Chava

How do you stand out in a crowded market? What propelled Ka’Chava’s growth from startup to nine-figure brand? And how are they strategizing around Black Friday? Katie Hanna, director of retention at Ka’Chava, spills some tea on the rocketship business with hosts Drew Sanocki and Michael Epstein.
undefined
Sep 28, 2023 • 29min

Lessons from 45 Black Fridays in Ecommerce

Together Drew Sanocki and Michael Epstein been through almost 50 Black Fridays. In this episode, they share the big, hard lessons they've learned over the years—not the tactical moves, but principles for winning Black Friday/Cyber Monday. Tune in to learn why brands often lose money on offers, how to avoid bleeding cash on high CPCs, and more.
undefined
Sep 21, 2023 • 26min

What Successful Ecom Brands Know with Anthony Choe, Founder of Provenance

Why do you need to know your tribe? What makes smart investors buy into an ecommerce business? How should founders approach brand-building? Visionary investor Anthony Choe lets Drew Sanocki and Michael Epstein pick his very large brain. You don’t want to miss the insights in this episode!
undefined
Sep 14, 2023 • 21min

Marketing a $100M Brand with Julia Perez, CMO of OWYN

Drew Sanocki and Michael Epstein chat with Julia Perez, CMO of plant-based protein-shake brand OWYN. She shares her route to the C-suite, why retail is much more than a sales channel, the three keys to becoming a nine-figure brand, and how she ID’s job candidates who are trailblazers.  
undefined
Sep 7, 2023 • 31min

How to Grow a Brand Profitably with Brandon Park of 100 Thieves

Drew Sanocki talks with Brandon Park, CMO of 100 Thieves and former CEO of Homesick, about creating brands, rolling up ecom companies, and always showing a profit.
undefined
Aug 31, 2023 • 31min

How to Change an Industry with Morgen Newman, CEO of Cora

Drew Sanocki and guest host Mike Maher talk with Morgen Newman, co-founder of period-care brand Cora, about why he tries to scare potential hires, how to stay premium on Amazon, and what they did to survive a cash crunch.
undefined
Aug 24, 2023 • 41min

Secrets of Successful Ads with Jacques Spitzer, CEO of Raindrop

Jacques Spitzer has generated more than a billion views and $1 billion in sales for brands like Dr. Squatch, Manscaped and Native. He shares why the “green Lamborghini” is key to impactful ads, big mistakes brands make, and how businesses need to change their marketing approach as they grow.
undefined
Aug 17, 2023 • 28min

The Pura Vida story: How a surfing trip turned into a 9-figure lifestyle brand with co-founder Griffin Thall

From the vault, Drew and guest host Mike Maher interview Griffin Thall, co-founder of Pura Vida, shortly after their sale to Vera Bradley. Hear the origin story of how Griffin and Paul bootstrapped all the way to a $100M valuation, how Pura Vida entered new categories, and what he thinks about starting a DTC brand today.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode