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Nerd Marketing

Latest episodes

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Aug 10, 2023 • 33min

Bootstrapped to big exit with Garret Akerson of DTC maternity brand Kindred Bravely.

In this episode, we go deep on how Garret bootstrapped the brand he started with his wife to a big private equity exit. Hear the details of the deal process and his role post-exit. He also shares tips on hiring and building a great remote team.
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Aug 3, 2023 • 25min

Crushing conferences and collabs with Joe Rogan: The Carnivore Snax story

Drew & Michael interview Mark Ritz, co-founder of Carnivore Snax on the secrets to scaling from 3 to 12 million profitably. Learn his strategies for working with influencers, successfully executing trade show events and why he’s not planning on going into retail.
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Jul 27, 2023 • 24min

How $2.5 BILLION CPG haircare brand Olaplex manages marketing with Alisa Pospekhova, head of brand marketing.

Drew and Michael interview Alisa Pospekhova who does double duty as head of brand marketing for the massive, publicly traded haircare brand Olaplex and founder & CEO of kindroot, an omnichannel herbal supplement brand. Learn how she applies learnings from the mega brand to her startup and vice versa, how brands should think about direct response vs brand marketing, and how newer brands can compete against larger incumbents.
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Jul 20, 2023 • 16min

Executing a successful DTC roll-up with Taylor Stitch’s Mike Maher

As the big ecom aggregators mostly flame out, is the roll-up model destined to fail? Learn how Mike Maher, founder of online apparel innovator Taylor Stitch, is making it work and creating accretive enterprise value.
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Jul 13, 2023 • 30min

Discounting strategies and coupon alternatives with Oren Charnoff

We often hear brands ask about discounting strategies…When is the right time? What’s the right amount? What are alternatives to coupons? We asked Oren Charnoff, one of the founders of Fondue, a cash back alternative to discounts. Hear lots of actionable advice, plus breaking news on their acquisition by Postscript!
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Jul 6, 2023 • 20min

How Mr. Beast's Feastables Skyrocketed Brand Revenue

Drew Sanocki and Michael Epstein sit down with Joseph Siegel, Director of Retention at Mr. Beast's Feastables. Joseph gets into what it's like to work for Mr. Beast, why gamifying marketing works and how they've grown their brand within a massive media company.
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Jun 29, 2023 • 31min

The Mattress Titan: How Resident Conquers the Sales Game

Data-driven marketing strategies scale the success of mattress sales in the e-commerce space. Eric Hutchinson, the co-founder of Resident Home, an $800 million mattress company, knows a bit about marketing best practices. He discussed the importance of using data to drive sales and experiences that resonate with consumers. Cozy up to this episode with hosts Drew Sanocki and Mike Maher, Drew's buddy, and CEO and founder of Taylor Stitch.
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Jun 22, 2023 • 28min

From TinyPrints to Big Success: How Ed Han and Laura Ching Sold a $333 Million Business

Ed Han and Laura Ching sit down with hosts Drew Sanocki and Michael Epstein. Ed and Laura are the brains behind the $333 million exit success story, TinyPrints. They discuss their early days of brainstorming business ideas with friends, their passion for entrepreneurship, and the role of the internet in their success.
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Jun 20, 2023 • 37min

The Future of Direct Mail and Marketing | DTC Podcast Interview with Drew Sanocki

Ecom guru Drew Sanocki talks about the profitability in ecommerce success, including the comeback of direct mail marketing in DTC industry. They also discuss improving marketing for D2C brands, transitioning to building PostPilot, high-level trends and keys to success in e-commerce, understanding CAC and marginal CAC for entrepreneurs, and missed opportunities with Twitter and Yahoo.
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Jun 15, 2023 • 25min

CPG Investing Strategies: A Conversation with Julianne Hummelberg

Hosts Drew Sanocki and Michael Epstein chat with Julianne Hummelberg, a VP at Summit Partners, to share the secrets of dominating the CPG industry. With Julianne's experience in investing in CPG brands, she gets into crucial success factors that entrepreneurs should prioritize.

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