Nerd Marketing
The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.
Latest episodes
Jun 18, 2024 • 26min
50 Years of Direct Mail Experience, 1 Podcast
Drew chats with Tracey Migliaccio, Sr. Manager of Direct Mail at Humann about. Tracy's been in the eComm game for several years (previously at Wolverine Worldwide, parent company of Sperry, Keds, Wolverine, Saucony, and others), and like Drew, has been doing direct mail way before it was cool.
Jun 10, 2024 • 21min
The Nerd Fundraising Guide: Tips, Advice, and lessons from PostPilot's Series A
Drew and Michael break down the Series A process for PostPilot, offering valuable tips and insights for anyone looking to raise capital in the market today.
Jun 3, 2024 • 28min
Retention Marketing Masterclass with Chris Orzechowski
Experienced marketer Chris Orzechowski discusses retention marketing strategies, emphasizing converting buyers, email campaigns, and brand identity. He shares insights from his book, The Moat, and experiences at Carnivore Snax, highlighting the importance of long-term relationships.
May 28, 2024 • 22min
Unlocking 10% Growth with Direct Mail
Join Drew & Michael as they lay out the direct mail playbook that propelled brands like Dr. Squatch, Hexclad to glory. Steal their tactics to add 10% to your top line.
14 snips
May 21, 2024 • 32min
Turnaround Secrets Pt. 2
They're not done sharing secrets. Drew and Mike discuss the next 15 of Drew's 30 turnaround tips, based on their time together turning around big, busted eComm brands.
10 snips
May 9, 2024 • 28min
Turnaround Secrets, Pt. 1
TLDR: Profits, fast. Drew and Mike discuss 15 of Drew's 30 turnaround tips, based on their time together turning around big, busted eComm brands.
May 8, 2024 • 33min
Masterclass in eCom-Economics + Finance with Bill D'Alessandro of Natural Dog
The Turnaround legends, Drew Sanocki and Michael Epstein, are joined by Bill D'Alessandro of Natural Dog to talk buying brands, the perils and rewards of retail, eCom-economics + finance, and the earlier days of eCommerce.
Dec 1, 2023 • 20min
How to Get Customers to Buy Without Discounting
Every brand wants to be Apple, and they can be—at least when it comes to avoiding discounts. In this episode, PostPilot CEOs Drew Sanocki and Michael Epstein discuss discounting alternatives that ecommerce brands can use to juice sales while preserving profit margins.
Nov 16, 2023 • 27min
Building a Big Brand with a Small Team with Matt Mullenax of Huron
Men’s grooming brand Huron has become a phenomenon with a team of just four. Co-founder and CEO Matt Mullenax joins hosts Drew Sanocki and Michael Epstein to discuss maniacal focus, the importance of brand, and why Huron isn’t rushing to get into retail. CPG founders and marketers won’t want to miss this episode.
Nov 9, 2023 • 26min
Thinking Outside the Black Friday Box with Luke McAlpine of Taylor Stitch
The VP of brand for cult menswear label Taylor Stitch joins Drew Sanocki and Michael Epstein to go deep on Black Friday strategies. They talk about why you should think hard about your holiday objectives, how promos can be dangerous to your financial health, why you should have a plan B (and C) ready to roll, and more. This is a conversation you don't want to miss.
