Nerd Marketing cover image

Nerd Marketing

Latest episodes

undefined
Jun 8, 2023 • 23min

Building a CPG Brand: Insights from a $225 Million Exit

Craig Elbert, former CMO of Bonobos and Co-Founder, CEO at Care/of, discusses the $225 million exit of his company to Bayer. He emphasizes the importance of solving specific consumer problems, using Care/of as an example. Topics include scaling, recruitment, acquisition, customer centricity, LTV, and starting a CPG brand from scratch.
undefined
Jun 1, 2023 • 39min

Wharton Professor Peter Fader on Managing Your Business Around Your Customers

Drew Sanocki and Michael Epstein are joined by the legendary Professor Peter Fader from the Wharton School of the University of Pennsylvania. They dive deep into the world of customer centricity and how to run businesses that are all about pleasing the customers.
undefined
May 25, 2023 • 20min

Jedi Strategies for Meetings That Will Grow Your Brand

Brace yourselves for today’s heart-stopping topic: meetings. Yup, we all love to hate them. But here’s the thing: Bad meetings can hold your business back, and effective ones can fuel success. PostPilot co-CEOs Drew and Michael swear by the EOS Level 10 framework. This week, they brought on EOS implementer Derek Anderson to dig into why the system works and how it can help scale your business.
undefined
May 18, 2023 • 18min

Mastering Catalog Marketing: Success Strategies for Maximum Impact With Rick Binger

In this episode, take a behind-the-scenes look at the catalog process. Joining Drew and Michael is guest Rick Binger, Founder Brand + Creative Director at Binger, who has been working on catalogs for over 30 years. They chat about why a DTC brand would want to create a catalog, how PostPilot's Cardalogs could help your business, and the process behind a successful catalog.   Rick Binger Catalog Process
undefined
May 11, 2023 • 25min

Leveraging Online Success to Expand into Traditional Retail with Erin Chambers

Join Drew Sanocki and Michael Epstein as they sit down with marketing dynamo Erin Chambers to explore BOOM! and oVertone's journey from online success to brick-and-mortar dominance. Gain new insights into game-changing techniques that can skyrocket your store velocity, and grab Erin's tips if you're contemplating a retail venture.
undefined
May 4, 2023 • 26min

Boosting Your Business With Customer Segmentation, Part 2

Learn about increasing valuable customers in a business, customer segmentation, cost of acquisitions, the danger of implementing a subscription plan, deploying marketing efforts, and the effectiveness of win back campaigns.
undefined
Apr 27, 2023 • 14min

80-20 Your Business: How to Maximize Revenue and Profitability, Part 1

80/20 the heck out of your business and hunt whales. In part one of the episode about whales and minnows, Drew Sanocki and Michael Epstein discuss one of Drew's most successful presentations: Whales and Minnows. Listen along as they workshop how to segment and target your best customers with their framework. For reference from this episode: Worksheet Slides
undefined
Mar 23, 2023 • 33min

Relaunched the Nerd Marketing Podcast: What to Expect

WE’RE BACK. Drew Sanocki returns to the Nerd Marketing podcast with a co-host, Michael Epstein. They discuss what they learned running an ecommerce brand in the pandemic, the data marketing principles that apply almost anywhere, and the Nerd Marketing courses that flopped. Also, cowbells.
undefined
Nov 22, 2019 • 47min

Podcast 41: eCommerce Fuel interview - Post Card Marketing for eCommerce

In this episode, Drew talks with Andrew Youderian on the  eCommerceFuel.com podcast to explain how to leverage post cards in your business, how his companies are gearing up for Black Friday, and more. 
undefined
May 2, 2018 • 17min

Episode 40: Podcast 40: My Private Equity Rolodex

In this episode, Drew shares his favorite resources and private equity investment contacts.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode